Marketing Bites: What Is Marketing?

What is Marketing?

If you want to grow your business marketing is a must. Often misunderstood as simply advertising, marketing is everything that goes into putting the right product, at the right place, at the right time for the customer to buy.

If marketing is a wheel then advertising is just one spoke of that wheel. Marketing can look like:

Advertising on a billboard.Surveying your customers.Creating a website.Posting on social media.Researching consumer trends.Sending thank you gifts to your ten best clients.Adding your company to online directories.

All of …

Read More »

“Welcome to the West Bank” Hospitality Package for West Bank Guests

We’re excited to announce a new opportunity for West Bank businesses!

As you might know from your own travels, a hotel concierge is an ambassador of the neighborhood. They know the “local favorites,” the best venues, and the best deals. We’re excited to announce that we’ll be partnering with Courtyard Minneapolis Downtown to craft a West Bank hospitality pack for the concierges to have on hand for hotel guests and visitors.

This hospitality pack will include an area directory as well as an insert with discounts, deals, …

Read More »

Updates and Opportunities

Greetings fantastic West Bank businesses,

Happy March! 2015 is zooming by pretty quickly, so we wanted to get the word out to you about some great news and some great things we’ve got in store for this year.

Technical Assistance

Last year WBBA launched our Small Business Services, offering help with things from marketing to photography to web development. Well, we’ve recently received two grants from the City of Minneapolis and Twin Cities LISC to offer up to 10 hours of these services pro bono (free!) to West …

Read More »

Announcing the West Bank Loyalty Card!

Greetings West Bank Businesses,

I’m super, super excited to announce a program that’s been in the works for several months now:

The West Bank Loyalty Card!

Our goals with this loyalty card program are to

1) Promote West Bank Businesses

2) Drive return traffic to the area

3) Get people trying more businesses on the West Bank, maybe even getting new favorites

4) Create positive perceptions and experiences about the West Bank Biz community

We’ll be releasing the loyalty card along with an updated area directory of businesses – woohoo! The map and …

Read More »

West Bank Music Fest – Coupon Book

The West Bank Business Association is excited to announce a new shopper incentive program, helping local businesses leverage the West Bank Music Festival. Please read on for more details.

What’s the deal?

Not all West Bank businesses participate in the West Bank Music Festival – but we want them ALL to benefit.

The West Bank Business Association is putting together a coupon card and booklet that will be distributed to guests of the festival. Our distribution goal is 10,000 copies.

Guests will be invited to come back to the …

Read More »

West Bank – Coupon Card!

Going to the West Bank Music Festival on August 18, 2012? Your paid wristband also gets you a West Bank Discount card!

Head back to the West Bank after the festival to enjoy discounts and coupons for some of our awesome businesses.

1) Midwest Mountaineering
309 Cedar Ave S.

Midwest Mountaineering is your local source for outdoor adventure gear and expertise. Ask Us – We’ve Been There!

Coupon: free $9.99 insulated stainless steel mug with a purchase of $10 or more. One per customer. Not valid with other offers. …

Read More »

Cheap Ads in the West Bank Directory!

$100 for Advertisement in the West Bank Direct0ry

The West Bank Directory is distributed to area businesses, U of M departments, Holiday Inn, Augsburg students, and anyone who expresses an interest in finding out more about the neighborhood.

Only 10 spots available so reserve you ad space now!

 

 

[button link=”http://thewestbank.org/downloads/WestBank.Area.Map.pdf” bg_color=”#fa141f” window=”yes”]View the West Bank Directory[/button]

[button link=”mailto:info@thewestbank.org” bg_color=”#524649″ class=”h4″ window=”yes”]Interested? Email Adrienne[/button]

 

Read More »